Retail Media

In just a few clicks, on our platform, obtain a performance diagnosis of your categories to be addressed and the levers to be activated depending on their over/under-performance on different levels (product segments, brands, products, customers, shops, etc.) and identify the sales strategy to implement depending on consumer trends (traffic, loyalty, average basket, food rates, etc.).

Depending on these factors, identify the customer groups to be addressed:

• Either automatically: groups of customers already predefined according to consumption criteria on the perimeters of the categories/brands of your choice (drop-outs, new customers, low purchase frequency, low average basket, etc.).
• Or semi-automatically: it is possible to refine the predefined customer groups by selecting one or more performance indicators (e.g. customers who drop out of the Pasta category and are part of the Families segment).
• Or manually: choose as many performance indicators as you like on the category/brand levels of your choice to target customer groups as you wish by cross-referencing the indicators (e.g. cross-reference large customers on the Pasta category but small customers on the own-brand and part of the Young Couples without Children segment, etc.).

Once you've identified the target customer groups, you can click to ask the tool to isolate comparison customers in order to measure the ROI of the campaign.

On the platform, once you've identified the customer groups you want to target, you can set up a new media campaign and associate mechanics/communications for each customer group. The validated information is then sent to our partners in order to implement the campaign operationally. Everything is taken care of, with no additional action required on your part.

Thanks to the freshness of the data, you can manage the campaign's performance almost in real time by following shoppers' consumption and performance indicators. The granularity will enable you to pilot the measurement right down to the product, the shop and even the day. Real time also enables campaign participants (brands, service providers, you retailers) to react quickly in the event of underperformance to adjust offers/media and readjust the campaign.

Incremental and ROI indicators will also available thanks to the isolation of comparison customers, allowing you to know precisely the impact generated by your campaign and to learn relevant lessons to improve future media campaigns if necessary.