Promotions

For any group of products, get a detailed view on the performance, during the promotion (recruitment and basket effects) and after the promotion (remanence and stock-up effects), taking into the cannibalization vs. base business. Also, identify the key performance drivers (brand type, brand, discount type…)

For any foreseen promotion, input the expected characteristics of the offer (products, price, discount type, time period, scope of stores) and obtain the predicted performance

For any product scope (category, brand, range..), assess the top and bottom line impact of different scenarios of promotional policy, retailer by retailer: volume in deal, portfolio of discounts / promotional mechanisms, maximum level of funding