Collaboration with retailers

Use your retailer partner’s marketing cockpit & co-design action plans for your category. Identify market trends & key insights and take joint decisions with your retailer partner. Set shared targets, pilot actions & improve your plans over time. Measure how your plans impact your category

Agree on an assortment project with a retailer, on a specific product and store scope. Get access to the transactional and shopper database of the retailer, run analysis on the total category assortment performance with the support of the Memory consulting team, define and assess alternative & optimized assortment scenarios together with the retailer, agree on next steps and the implementation plan

Agree on a promotion project with a retailer, on a specific product and store scope. Get access to the transactional and shopper database of the retailer, run analysis on your promotions performance (during and after the promotion, taking into account the cannibalization on the base business) with the support of the Memory consulting team. Define and assess alternative & optimized scenarios for your promotional plan, together with the retailer, agree on next steps and implementation plan.

Agree on a merchandising project with a retailer, on a specific product and store scope. Get access to the transactional and shopper database of the retailer, go through the customer decision tree and redefine an optimal merchandising sequence. Identify a relevant list of test stores and control stores, taking into account multiple criteria (client profiles, sales profiles, seasonality…), measure the test results, fine-tune the plan and implement